Monitor and manage customer demand

Trigger: A flight schedule opens for booking or current booking velocities deviate from historical demand curves.

1. Determine profitable markets and forecast demand by fare class
2. Allocate flight inventory across fare buckets and sales channels
3. Monitor corporate account trends and adjust booking incentives
4. Calculate the tradeoff between unsold inventory and oversales costs
5. Set overbooking quotas by fare class and channel
6. Apply optimization models to continuously adjust demand forecasts

Outcome: Seat inventory is optimally allocated across fare classes and channels with calibrated overbooking quotas to maximize total flight revenue.