Processes
Operate direct channels
How operate direct channels are reshaped as AGI capability advances.
ProcessesOperate direct channels
Business-as-Code
Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.
Operate direct channels sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Operate direct channels inherits.
Where Operate direct channels sits
Part of
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How the work flows
Trigger: A customer submits an order or inquiry through a non-store direct channel such as a catalog, call center, or mail-order form.
- Receive customer order or inquiry via a direct channel
- Validate customer identity, payment details, and inventory availability
- Process the transaction in the central order management system
- Route the fulfillment request to the designated distribution center
- Ship the product directly to the customer
- Manage direct channel customer service and return requests
Outcome: The direct channel order is validated, processed, and successfully shipped directly to the customer, with payment fully secured.
Measured by
Cost Per Direct OrderDirect Channel Conversion RateOrder Processing TimeDirect Channel Return Rate