Plan and test promotional activities
How plan and test promotional activities are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Plan and test promotional activities is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: Without seeded child occupations, the scalar is derived from the PCF LENS prior ('Develop and manage marketing plans') and the process description. The work consists of knowledge-based tasks—creating program plans, designing incentives, and conducting focus groups to validate effectiveness. Because this is fundamentally strategy, planning, and information-gathering work executed via digital platforms and data analysis, it lands firmly in the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
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How the work flows
Trigger: A campaign objective is finalized, requiring the development and validation of specific promotional tactics before a full-scale launch.
- Develop the promotional program plan detailing execution logistics
- Design consumer incentives and promotional offers
- Identify and recruit sample audiences for focus groups or pilot programs
- Execute promotional trials with the selected sample groups
- Evaluate trial effectiveness and audience feedback
- Refine the promotional schemes and incentives based on pilot results
- Finalize the validated promotional plan for full-scale deployment
Outcome: A detailed, field-tested promotional plan with validated consumer incentives is approved for broad deployment.