Processes

Process make-goods for partial preemptions and show moves

How process make-goods for partial preemptions and show moves are reshaped as AGI capability advances.

ProcessesProcess make-goods for partial preemptions and show moves
Process make-goods for partial preemptions and show moves — illustrated

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How the work flows

Trigger: A scheduled advertisement is preempted, partially aired, or displaced by a broadcast schedule change.

  1. Identify advertisements affected by preemptions or show moves
  2. Calculate the owed value based on the original insertion order
  3. Locate available ad inventory that meets demographic and value requirements
  4. Offer the proposed make-good schedule to the advertiser or agency
  5. Book the approved replacement spots into the broadcast traffic system
  6. Reconcile the billing system to reflect the new airing schedule

Outcome: The advertiser receives replacement airtime of equal or greater value and the broadcast traffic and billing systems are reconciled.

Measured by

Make-Good Resolution TimeMake-Good Acceptance RateValue Variance Percent