Processes

Promote the City

How promote the city are reshaped as AGI capability advances.

ProcessesPromote the City
Promote the City — illustrated

The bottom line

Roughly 80% of the work in Promote the City is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.

Why: Because there are no seeded child occupations, this scalar relies on the APQC process name 'Promote the City' and its general government support lens. Promoting a municipality involves public relations, marketing campaigns, and economic development communications. Since this work centers heavily on information dissemination, digital media management, and strategic planning, it falls cleanly into the digital band, landing at a representative 0.80.

grounded in the economy graph · digital scalar 0.80 · digital

Business-as-Code

Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.

Promote the City sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Promote the City inherits.

Where Promote the City sits

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How the work flows

Trigger: City leadership sets strategic goals for economic development, tourism, or civic engagement.

  1. Identify target demographics and strategic growth areas
  2. Develop city branding and promotional campaign materials
  3. Allocate marketing budgets across selected distribution channels
  4. Execute public relations and advertising campaigns
  5. Host or sponsor civic events and trade missions
  6. Track campaign engagement and economic impact

Outcome: Targeted promotional campaigns are executed, driving increased tourism, business investment, and public awareness for the city.

Measured by

Return On Marketing InvestmentCampaign ReachTourist Visitation GrowthNew Business Inquiries