Research customer and market needs
How research customer and market needs are reshaped as AGI capability advances.
Business-as-Code
Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.
Research customer and market needs sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Research customer and market needs inherits.
Where Research customer and market needs sits
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How the work flows
Trigger: A strategic planning cycle initiates or a shift in risk conditions prompts a review of current property and casualty insurance products.
- Define research objectives and target policyholder segments
- Gather primary data through customer surveys and focus groups
- Collect secondary data on competitor premiums, claims trends, and regulatory changes
- Analyze data to identify underserved risk profiles and emerging coverage needs
- Synthesize findings into actionable market intelligence reports
- Distribute insights to product development and actuarial teams
Outcome: A validated set of customer needs, market trends, and competitive gaps is documented to inform insurance product development and pricing strategies.