Sustain awareness and engagement
How sustain awareness and engagement are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Sustain awareness and engagement is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: The evaluation relies on the APQC process lens 'Develop and manage enterprise-wide knowledge management (KM) capability' and the process description 'Developing awareness about available knowledge bases'. Because no child occupations are seeded, the scalar is derived from the category: managing and promoting corporate knowledge assets is a purely administrative, remote-capable knowledge-worker activity executed via computer networks and digital communication platforms.
grounded in the economy graph · digital scalar 0.85 · digital
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How the work flows
Trigger: A new knowledge management initiative is launched or periodic reviews indicate a need to boost user adoption of existing knowledge bases.
- Assess current knowledge base utilization and engagement levels
- Identify target audiences and specific barriers to adoption
- Develop targeted communication and promotional campaigns
- Execute awareness activities and training sessions
- Recognize and reward active knowledge contributors
- Monitor engagement metrics and adjust promotional tactics
Outcome: Employees actively contribute to and utilize knowledge platforms as a routine part of their daily workflows.