Track customer purchase patterns

Trigger: A customer completes a purchase across a physical or digital retail channel.

1. Capture transaction and basket data from point-of-sale and digital channels
2. Link transaction records to specific customer identities or loyalty accounts
3. Aggregate historical purchase data across multiple touchpoints
4. Analyze basket affinities, buying frequencies, and category preferences
5. Assign customers to behavioral segments based on identified trends
6. Distribute pattern insights to marketing and merchandising systems

Outcome: Customer profiles are updated with behavioral insights and segmented to inform marketing and merchandising decisions.