Validate with customers

Trigger: A proposed business model or minimum viable product is prepared for external market testing.

1. Define core business model assumptions to test
2. Identify and recruit target customer cohorts
3. Execute pilot sales pitches or product demonstrations
4. Measure customer engagement and purchase commitments
5. Evaluate sales cycle dynamics and acquisition costs
6. Determine repeatability and scalability of the business model
7. Document validation results to authorize scale-up or pivot

Outcome: The sales process and underlying business assumptions are confirmed as scalable and repeatable, or flagged for revision.