Validate with customers
How validate with customers are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Validate with customers is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: With no child occupations seeded, the scalar is derived from the 'Develop business strategy' APQC lens and the process description. Validating sales processes and business model assumptions is highly analytical, research-oriented knowledge work that operates entirely on information, placing it solidly in the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
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How the work flows
Trigger: A proposed business model or minimum viable product is prepared for external market testing.
- Define core business model assumptions to test
- Identify and recruit target customer cohorts
- Execute pilot sales pitches or product demonstrations
- Measure customer engagement and purchase commitments
- Evaluate sales cycle dynamics and acquisition costs
- Determine repeatability and scalability of the business model
- Document validation results to authorize scale-up or pivot
Outcome: The sales process and underlying business assumptions are confirmed as scalable and repeatable, or flagged for revision.