Analyze and manage channel performance
How analyze and manage channel performance are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Analyze and manage channel performance is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: With no child occupations seeded, I relied on the process name, description, and the PCF top-level category lens ('Develop marketing strategy'). Analyzing channel performance, monitoring marketing efforts, and re-allocating resources is pure analytical and data-driven knowledge work that runs entirely on software, placing it firmly in the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
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How the work flows
Trigger: A scheduled performance review cycle begins or channel sales data indicates a significant variance from targets.
- Aggregate sales, cost, and conversion data across all active channels
- Compare individual channel metrics against established profitability and volume targets
- Evaluate the collective performance and overlap of the channel network
- Identify high-performing channels requiring additional resource investment
- Flag under-performing channels for consolidation or elimination
- Re-allocate marketing and distribution budgets according to findings
- Execute the addition of new channels or the phasing out of defunct ones
Outcome: Budget and inventory are shifted to high-performing channels, and under-performing routes to market are closed, merged, or replaced.