Analyze and manage channel performance

Trigger: A scheduled performance review cycle begins or channel sales data indicates a significant variance from targets.

1. Aggregate sales, cost, and conversion data across all active channels
2. Compare individual channel metrics against established profitability and volume targets
3. Evaluate the collective performance and overlap of the channel network
4. Identify high-performing channels requiring additional resource investment
5. Flag under-performing channels for consolidation or elimination
6. Re-allocate marketing and distribution budgets according to findings
7. Execute the addition of new channels or the phasing out of defunct ones

Outcome: Budget and inventory are shifted to high-performing channels, and under-performing routes to market are closed, merged, or replaced.