Design and manage customer loyalty program

Trigger: A strategic marketing mandate to increase customer retention initiates program design, while customer enrollments trigger ongoing management.

1. Define loyalty strategy and reward structures
2. Configure program tiers and earning rules
3. Enroll customers and issue membership credentials
4. Track member transactions to allocate points
5. Process reward redemptions and fulfill benefits
6. Analyze program performance and adjust incentives

Outcome: An active loyalty ecosystem where members earn and redeem rewards, driving repeat purchases and increasing overall customer lifetime value.