Processes

Develop and manage pricing

How develop and manage pricing are reshaped as AGI capability advances.

ProcessesDevelop and manage pricing
Develop and manage pricing — illustrated

The bottom line

Roughly 85% of the work in Develop and manage pricing is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.

Why: With no child occupations seeded, the scalar is derived from the process name and description, alongside its lens ('Develop and manage marketing plans'). The work involves determining pricing mechanisms, factoring in market and cost data, forecasting sales, and analyzing performance—all of which are pure analytical and information-processing activities that run on digital surfaces.

grounded in the economy graph · digital scalar 0.85 · digital

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How the work flows

Trigger: A new product introduction, a shift in market conditions, or a scheduled lifecycle review initiates the pricing cycle.

  1. Gather cost, competitor, and customer willingness-to-pay data
  2. Formulate pricing models based on volume forecasts and target margins
  3. Simulate price elasticity and evaluate financial impact
  4. Establish base price points and allowable discount tiers
  5. Publish updated pricing to sales and billing systems
  6. Track price realization and market response
  7. Adjust prices to align with product lifecycle and market shifts

Outcome: A validated pricing structure is implemented across sales channels and actively monitored to maintain revenue and margin targets.

Measured by

Price Realization RateGross Margin PercentageTime To Implement Price ChangeAverage Discount Applied