Develop and manage marketing plans
How develop and manage marketing plans are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Develop and manage marketing plans is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: With no child occupations seeded, the scalar is derived from the process Lens and description. The top-level category 'Develop and manage marketing plans' consists entirely of information-centric work, such as creating budgets, pricing products, tracking customer insights, and managing marketing content. These are remote-doable knowledge tasks fully addressable by software, placing the process firmly in the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
Browse within Develop and manage marketing plans
- Analyze and respond to customer insight5 →
- Develop and manage packaging strategy4 →
- Develop and manage pricing10 →
- Develop and manage promotional activities8 →
- Develop go-to-market strategy
- Establish goals, objectives, and measures for products/services by channel/segment
- Establish marketing budgets4 →
- Manage product marketing material
- Track customer management measures5 →
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How the work flows
Trigger: An overarching marketing strategy is finalized or a new periodic planning cycle begins.
- Allocate marketing budgets and establish financial controls
- Define pricing models and manage product packaging
- Identify target media channels and develop promotional content
- Deploy marketing activities and promotional campaigns into the market
- Track customer insights and monitor campaign performance metrics
- Adjust active plans based on market feedback and strategic alignment
Outcome: Executable marketing plans are actively running in the market, with resources allocated, materials deployed, and performance continuously tracked.