Develop overall mission statement

Trigger: A strategic planning cycle initiates or leadership mandates a re-evaluation of the organization's core purpose.

1. Initiate purpose review with executive leadership
2. Solicit input from senior management and strategy executives
3. Draft concise mission statement options
4. Refine drafts in collaboration with marketing and allied functions
5. Finalize and formally approve the overarching mission statement
6. Communicate the mission statement to all organizational stakeholders

Outcome: A formalized, overarching mission statement is approved and communicated across the organization to guide strategic vision.