Processes
Develop sales partner/alliance relationships
How develop sales partner/alliance relationships are reshaped as AGI capability advances.
ProcessesDevelop sales partner/alliance relationships
Browse within Develop sales partner/alliance relationships
- Communicate planning information to customer teams
- Conduct planning activities for major trade customers
- Create strategic and tactical sales plans by customer
- Define trade programs and funding options
- Design alliance programs and methods for selecting and managing relationships
- Develop customer trade strategy and customer objectives/targets
- Develop partner and alliance management strategies
- Develop promotional and category management calendars (trade marketing calendars)
- Establish partner and alliance agreements
- Establish partner and alliance management goals
- Identify alliance opportunities
- Select alliances
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