Perform customer and market intelligence analysis
How perform customer and market intelligence analysis are reshaped as AGI capability advances.
The bottom line
Roughly 90% of the work in Perform customer and market intelligence analysis is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: With no child occupations seeded, the scalar is derived from the PCF category lens 'Understand markets, customers, and capabilities' and the process description. The required activities—gathering market intelligence, examining segment behaviors, and tracking data trends—are entirely information-based knowledge work, placing this process firmly in the digital band.
grounded in the economy graph · digital scalar 0.90 · digital
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How the work flows
Trigger: A strategic planning cycle or a shift in market conditions prompts a request for updated insights on customer behaviors and market trends.
- Define intelligence objectives and scope
- Gather primary and secondary market data
- Segment customers based on attributes and behaviors
- Analyze market trends and purchasing drivers
- Synthesize findings into strategic opportunities
- Distribute intelligence reports to stakeholders
Outcome: Actionable intelligence on market trends and purchasing drivers is distributed to decision-makers to guide strategy and product positioning.