Survey market and determine customer needs and wants
How survey market and determine customer needs and wants are reshaped as AGI capability advances.
The bottom line
Roughly 90% of the work in Survey market and determine customer needs and wants is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: Because there are no seeded occupations for this composite, the scalar is derived from the process name, description, and lens prior. The lens 'Define the business concept and long-term vision' and the description's emphasis on 'quantitative and qualitative analyses' point to strategic, information-based knowledge work that is highly addressable by digital systems.
grounded in the economy graph · digital scalar 0.90 · digital
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How the work flows
Trigger: A product development cycle or shift in market conditions initiates the need to capture current customer demands.
- Define target market segments and research objectives
- Design quantitative and qualitative data collection instruments
- Execute surveys and customer interviews
- Analyze collected data to identify preferences and pain points
- Translate findings into actionable customer requirements
- Validate insights against broader market trends
- Hand off documented needs to product development teams
Outcome: A prioritized list of validated customer needs and market gaps is delivered to guide solution design.