How market research analysts and marketing specialists are reshaped as AGI capability advances.

Roughly 90% of the work in Market Research Analysts and Marketing Specialists is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: All 30 tools used by Market Research Analysts fall into UNSPSC segment 43 (IT/software), which carries a strong digital prior of 0.85. Top work activities center entirely on knowledge and software work, notably 'Analyzing Data or Information' (4.78) and 'Working with Computers' (4.61). Furthermore, the work context is strictly desk-based, dominated by 'E-Mail' (5.00) and 'Spend Time Sitting' (4.65), firmly placing this occupation in the pure digital band.
grounded in the economy graph · digital scalar 0.90 · digital
Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.
The work of Market Research Analysts and Marketing Specialists engages 41 activities — the executable steps that, decomposed, reveal what becomes Code, what stays Human.
+29 more via engagesIn
Market Research Analysts and Marketing Specialists involves 41 work activities — the generalized motions beneath the role, each scored against the AI-deliverability frontier.
+29 more via involvesActivity
Which of this work becomes digital labor — performed under typed authority, promoted to autonomy on track record.
Market Research Analysts and Marketing Specialists performs 49 tasks on the graph — the atomic work units that become the job description for a digital employee, promoted to autonomy on track record.
+37 more via performs
Market Research Analysts and Marketing Specialists is typically employed by 677 company types — the demand side that decides which of this role's tasks get handed to agents, and on what authority.
+665 more via typicallyEmploys
Market Research Analysts and Marketing Specialists is employed across 348 settings — the places where this role's work is done, and where digital employees first sit beside the humans.
+336 more via employs
Market Research Analysts and Marketing Specialists is linked from 1 entity via `performedBy` — a real edge on the economy graph, surfaced here so the claim stays grounded in data rather than assertion.
The software here going agent-consumable — where the API, not the UI, becomes the way the work gets done.
Market Research Analysts and Marketing Specialists uses 9 tools today. As each gains an agent-consumable surface (API / MCP / SDK), the human UI stops being the only way in — and the work routes straight to an agent.
Market Research Analysts and Marketing Specialists relies on 191 products. The headless dimension of each — whether an agent can call it without a screen — is what decides how much of this work goes hands-free.
+179 more via uses
The software Market Research Analysts and Marketing Specialists reaches for already exposes 12 agent-callable actions (via uses → exposedBy) — typed surfaces an agent invokes directly, no human screen in the loop. The work routes to the API, not the UI.
Node-intrinsic problems read straight off the graph (exposesProblem) — the evergreen wedges a builder could take into this space.
+24 more problems on the graph
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