Define and manage channel strategy
How define and manage channel strategy are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Define and manage channel strategy is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: Weighed the lens prior ('Develop marketing strategy') and the process description, as no child occupations are seeded. Activities like 'identifying appropriate channels', 'finding channel partners', and ensuring strategic alignment are highly cognitive, desk-based tasks relying on data analysis and communication. This points firmly to remotely-doable knowledge work, placing it high in the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
Browse within Define and manage channel strategy
- Determine channel role and fit with target segments
- Determine channels to be supported
- Develop and manage execution roadmap
- Establish channel objectives
- Evaluate channel attributes and potential partners
- Identify required channel capabilities
- Orchestrate seamless customer experience across supported channels3 →
- Select channels for target segments
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How the work flows
Trigger: Target customer segments are defined and require optimized routes to market to drive sales.
- Analyze target customer segments and buying preferences
- Identify potential direct and indirect market channels
- Evaluate prospective channel partners for strategic and operational fit
- Assess projected costs and profit margins for each channel option
- Select final channels and formalize partner agreements
- Monitor ongoing channel performance and manage partner relationships
Outcome: A formalized mix of direct and indirect channels is established, with active partner relationships aligned to organizational strategy.